People. Ideas. Technology.

We shape our tools, and thereafter our tools shape us.

Mindsets - Means - Methods - Measurements - Motivations


“We are what we do, how we do what we do, and why we do what we do the way that we do it. Smart is what smart does.”


People Machine

Over the span of 40 plus years, I’ve experienced the experiences of a laborer, carpenter’s helper, carpenter, layout man, foreman, superintendent, project manager, estimator, crew builder and balancer, and business owner whose scope of work included, but was not limited to selective demolition, steel stud and wood framing, drywall hanging and finishing, acoustical ceilings, doors/frames/hardware, casework/millwork/finished carpentry.


Magacon Machine

In the spring of 2010, I was made aware of the means and ends that is Panel Fabrication Technology (PFT). Working as a consultant for the construction products distributor that was marketing and distributing MAGAform by Magacon (The Original), I took the first step of a journey that became my vision and mission … the “happiness” that I am still pursuing today: Profitable Panel Profile Prefabrication Productivity – In toto: the Technology, the Technicians and the Techniques.


As an artistic, athletic academic … a traditional non-conformist … a pragmatic romantic … I chose construction as a way of life relying on two basic principles: objectivity and observation … the “two obs” … I observed “objectively” that the construction industry involves every human discipline and endeavor: the Ps including, but not limited to philosophy, physics, psychology, praxis, and the Qs including but not limited to quantities, qualities, and quantum entanglements. It’s not a job, it’s an adventure.


Cutting Groove

Drywall has been measured, cut, placed and attached using the same means and methods for some time now. Productivity has been driven by the intensity of effort invested to get-r-done … a race against the clock. Being part of a whole progressive process, installation of drywall is helped or hindered by the quality and quantity of the framing that comes before it, and in turn helps or hinders the quality and quantity of drywall taping and finishing that comes after it.


Form 1

Drywall is still drywall. It still needs to be framed for … it still needs to be measured, cut, placed and attached … it still needs to be taped and finished. But something relatively new has come along that has been changing the way we feel and think about designing and delivering drywall assemblies: preformed drywall shapes, pre-fabricated drywall profiles, prefab forms, prefab shapes, v-groove corners, v-cuts, formteil … etc., etc., etc.


“Call “it” what you will, whatever you call “it”, “it” is changing the perceptions, practices and performance of interior designers, construction managers, contractors and tradesmen alike. Whether purchasing shapes from a fabricator, fabricating shapes in a shop, and/or doing so on the jobsite ...

Form 3 Form 2



This website will be dedicated to those details and the mindsets, means, methods, measurements and motivations necessary for turning those details into dollars.